Company Overview
5% Nutrition is a premium fitness supplements and performance apparel brand trusted by athletes and fitness enthusiasts worldwide. Known for its science-backed formulas and high-quality activewear, the brand prioritizes customer satisfaction and operational excellence. However, expanding their reach on Walmart’s marketplace required overcoming challenges like non-compliant listings, counterfeit products, and logistical inefficiencies.
Industry: Health & Wellness, Apparel
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Platform: Walmart Marketplace
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Partnership Duration: 2024 - Date
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Website: www.5percentnutrition.com
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Industry: Health & Wellness, Apparel - Platform: Walmart Marketplace - Partnership Duration: 2024 - Date - Website: www.5percentnutrition.com -
The Challenge
5% Nutrition encountered critical hurdles while expanding on Walmart’s marketplace:
Non-compliant Listings: Supplements and apparel listings lacked proper optimization, risking Walmart’s content policy violations and limiting organic discoverability.
Unauthorized Listings: Duplicate, poorly merchandised listings and counterfeit products hurt brand credibility and risked long-term damage to brand equity.
Logistics Limitations: Supplements were excluded from Walmart Fulfillment Services (WFS), leading to slower delivery, negatively impacting Buy Box Win Rate, and reducing shopper satisfaction.
Account Health Risks: Penalties from high refund rates, late deliveries, and tracking errors threatened account standing and marketplace trust.
The Process
We adopted a multi-phased, data-driven strategy to address 5% Nutrition’s challenges and drive marketplace success. Our approach combined catalog optimization, logistical improvements, and brand protection to ensure compliance, improve customer experience, and strengthen the brand’s position on Walmart.
The Solutions
Optimized titles, descriptions, and attributes for Walmart compliance and SEO.
Migrated apparel listings from Shopify with precise size, color, and image compliance.
Enhanced product images with lifestyle and multi-angle views for better engagement.
Integrated rich media (videos) to boost conversions.
Developed a Walmart Brand Shop to strengthen brand presence and showcase product assortment.
Faster Delivery: Leveraged Walmart’s logistics network to reduce shipping times and improve BuyBox Win % for the brand’s offers.
WFS Onboarding: Successfully enrolled supplements for streamlined fulfillment and increased customer satisfaction.
Counterfeit Prevention: Successfully leveraged Walmart’s Brand Protection tools to remove all counterfeit listings and unauthorized sellers.
Duplicate Listings Merge: Identified, merged, and optimized duplicate listings to create a consistent, enhanced brand image across the platform.
Filed appeals with documented evidence to resolve penalties.
Optimized logistics by tracking On-Time Delivery (OTD) metrics.
Conducted weekly audits to ensure marketplace compliance and performance.
The Results
By partnering with Xtended.GH, 5% Nutrition underwent a strategic overhaul of their Walmart Marketplace operations. From optimizing listings for SEO and compliance to integrating Walmart Fulfillment Services (WFS) and deploying robust brand protection measures, every action was tailored to drive measurable outcomes. Our collaborative efforts focused on eliminating inefficiencies, safeguarding brand integrity, and prioritizing customer satisfaction. The results? A dramatic transformation that propelled 5% Nutrition from stagnant sales to record-breaking performance.
16x Revenue Growth
YoY (2023 - 2024) surge fueled by optimized listings and WFS integration
30% Faster Delivery
Reduced shipping times, improving BuyBox Win % and shopper satisfaction.
11%
Higher Conversion Rates
Optimized content, rich media, and SEO strategies led to significant conversion rate growth.
Brand Trust Restored
Eliminated counterfeit listings and unauthorized sellers, reinforcing credibility.
Enhanced Visibility
Walmart Brand Shop implementation boosted brand presence and shopper engagement.
Stabilized Account Health
Weekly audits and OTD monitoring ensured consistent performance.
Conclusion
By combining strategic catalog optimization, SEO enhancement, brand protection, and WFS integration, 5% Nutrition achieved exponential growth on Walmart’s marketplace. The remarkable revenue surge and conversion rate increase reflect the power of tailored compliance and operational efficiency. With more counterfeit listings removed and account health stabilized, 5% Nutrition is positioned for long-term dominance in the competitive supplements and apparel space.
Ready to transform your Walmart Marketplace performance?
Contact us today to unlock scalable growth.