How to Maintain a Strong Amazon Account Health Rating (AHR)
Your ability to sell on Amazon doesn’t just depend on demand, it depends on trust and compliance.
Amazon’s Account Health Rating (AHR) is a critical metric that reflects how well a seller meets performance expectations. A strong rating keeps your account active and protected, while a declining score increases the risk of restrictions or even deactivation.
In a recent Seller News update, Amazon shared best practices to help sellers maintain or improve their AHR. In this post, Xtended.GH breaks down what the rating means, why it matters, and how sellers can manage account health through consistent backend operations.
What’s New
Amazon has reinforced best practices for maintaining a healthy Account Health Rating, which appears on the Account Health dashboard.
AHR Score Categories:
Green (200–1,000): Meeting performance requirements
Yellow (100–199): At risk of restrictions
Red (99 or below): Eligible for deactivation
Amazon highlighted three key areas that directly influence AHR:
Shipping & Delivery Performance
Ship within stated handling times
Provide valid tracking for all shipments
Meet delivery promises
Customer Service Standards
Respond to buyer messages within 24 hours
Keep order cancellation rates low
Minimize negative feedback
Listing & Inventory Quality
Accurate product descriptions
High-quality images
Updated inventory levels
Competitive pricing
Amazon also reminded Professional sellers about Account Health Assurance, which offers additional protection when eligibility criteria are met.
Why This Matters
Account health is no longer a background metric, it’s a gatekeeper.
1. AHR Directly Impacts Selling Privileges
Low scores can result in:
Listing suppressions
Selling restrictions
Full account deactivation
2. Issues Accumulate Faster Than Sellers Expect
Missed tracking uploads, delayed responses, or inventory errors may seem minor individually, but collectively, they can push an account into Yellow or Red status.
3. Prevention Is Easier Than Recovery
Once restrictions are applied, reinstatement becomes time-consuming and uncertain. Maintaining strong backend processes is the safest path forward.
Pro Tips from Xtended.GH
Based on our experience managing seller backend operations, these practices help protect AHR:
1. Monitor Account Health Weekly
Don’t wait for warnings. Regular reviews help catch issues before points are deducted.
2. Automate Where Possible
Ensure tracking uploads, inventory syncs, and order confirmations are consistent and timely.
3. Treat Customer Messages as Priority Tasks
A 24-hour response window leaves little margin for delay, missed responses can quickly affect AHR.
4. Audit Listings Regularly
Outdated descriptions, incorrect variations, or unavailable inventory can quietly damage performance metrics.
How Xtended.GH Can Help
Xtended.GH provides backend marketplace operations support designed to help sellers stay compliant and operationally sound.
In relation to Account Health, we support sellers with:
Account Health dashboard monitoring
Shipping and tracking verification
Customer message response support
Listing accuracy and catalog maintenance
Inventory updates and availability checks
Ongoing compliance monitoring aligned with Amazon policies
We help you reduce operational risk, so account health issues don’t disrupt business continuity.
Get in Touch
Selling online and concerned about account health? Strong backend operations are your first line of defense. Selling Online? Book an Appointment and let us handle the backend while you focus on growing your brand.
Final Thoughts
Account Health isn’t just a score, it’s Amazon’s signal of trust. Sellers who maintain accurate listings, reliable fulfillment, and responsive customer service build resilience into their accounts. Those who overlook backend processes often discover issues only when it’s already too late.
At Xtended.GH, we help sellers stay ahead of problems, because protecting your account is just as important as growing your sales.