Smarter Product Recommendations on Amazon With AI-Driven Customer Insights
Amazon has upgraded its Growth Opportunities → Product Recommendations tool to help sellers gain actionable insights from customer returns. By analyzing the reasons behind returns, sellers can optimize listings, reduce repeat issues, and enhance the overall buying experience.
For sellers, this means less guesswork, faster adjustments, and a more streamlined workflow to improve catalog performance during critical selling periods.
What’s New in This Update
Amazon has enhanced the Product Recommendations dashboard to provide actionable insights into your catalog and listing performance:
AI-Generated Summaries of Customer Feedback – Quickly see concise summaries of return reasons and customer comments without manually reviewing each return.
Recommendations Linked to Listing Gaps – Highlights missing or unclear information on product detail pages that may contribute to returns.
Insights Triggered by Return Reasons – Suggestions appear only for products where returns are linked to incomplete or inaccurate listing info, prioritizing high-impact fixes.
Update Listings Directly from the Dashboard – Edit listings without navigating back to each product detail page, saving time and reducing workflow friction.
Where to Access It:
Product Recommendations (Reduce Costs Tab)
Growth Opportunities Tool Guide
Why This Update Matters
Understanding why customers return products is one of the most effective ways to reduce avoidable operational costs. This update gives sellers deeper visibility into listing-related return drivers and allows them to resolve issues before they escalate. With clearer product information, sellers can improve purchase accuracy, protect seller metrics, and maintain healthier inventory movement. Ultimately, this supports more predictable sales performance and a stronger customer experience.
Pro Tips from Xtended.GH
To get the most out of Amazon’s new customer-return insights and Product Recommendations dashboard, here’s how sellers can take smarter, more proactive actions:
Prioritize listings with the highest return correlation — resolving issues here yields the fastest operational impact.
Apply insights across similar ASINs to improve catalog consistency and reduce repeat work.
Validate AI-generated recommendations against actual customer messaging, Q&A patterns, and product specs for accuracy.
Embed return-prevention checks in your listing update workflow to avoid recurring gaps.
Review changes every 30 days to confirm improvements reflect in reduced returns and better performance metrics.
These aren’t just best practices - they’re the same processes we use when supporting Amazon sellers across multiple categories.
How Xtended.GH Can Help
Amazon’s new customer-return insights and AI-powered listing recommendations only work if your backend operations are clean, accurate, and consistently maintained. That’s where Xtended.GH supports sellers best.
We help you with:
Insight Interpretation & Prioritization – We help decode Amazon’s return-linked recommendations and identify which updates drive the most impact.
Professional Listing Accuracy Support – We update product content to resolve misinformation, missing specs, and clarity issues tied to returns.
Catalog Consistency Management – We align variations, attributes, and detail pages to minimize customer confusion across your catalog.
Performance Tracking – We monitor listing health and return trends to ensure data-backed improvements continue over time.
Operational Advisory – We guide sellers on best practices that stabilize account health and maintain marketplace compliance.
At Xtended.GH, we don’t just “fix a listing”- we help you maintain a stable, accurate backend foundation so you can scale confidently and reduce operational friction.
Get in Touch
If you're looking to reduce avoidable returns, streamline your catalog, or improve listing accuracy without the daily operational stress, Xtended.GH is here to support you.
Our team specializes in backend eCommerce operations, ensuring your product data stays clean, updated, and aligned with Amazon’s latest tools and best practices. Whether you’re an emerging brand or scaling your catalog, we help you stay ahead of issues before they impact customer experience or revenue.
Need hands-on support with listing updates, catalog clean-ups, or return insights? Email us at sales@xtendedgh.com to get started.
Let us handle the backend - so you can focus on growing your brand.
Final Thoughts
Amazon’s new AI-powered Product Recommendations tool is a major win for sellers looking to reduce costs, minimize returns, and improve catalog quality. When paired with the right operational support, it becomes even more powerful.
Xtended.GH is here to make that process easier - giving you the backend efficiency you need to grow confidently on Amazon.