TikTok Shop Updates Fair Pricing Policy - What Every Seller Must Know
In today’s rapidly evolving eCommerce space, pricing transparency is everything. To help TikTok Shop remain a fair, trustworthy marketplace for buyers and sellers, TikTok has revised its Fair Pricing Policy with updated rules, examples of prohibited pricing practices, and stricter enforcement guidelines. As a TikTok seller, this is not just a policy refresh - it’s a crucial compliance update you need to understand and act on.
What’s New
Here’s a summary of the key changes to TikTok Shop’s Fair Pricing Policy:
Misleading Pricing: It’s now prohibited to list one variation (e.g., color or size) significantly cheaper than the others in the same listing.
Overcharging: Selling items at prices much higher than market average is not allowed.
Price Gouging: Sellers cannot raise prices during high demand periods (e.g., holidays or emergencies).
Unreasonable Shipping Fees: Shipping fees must not exceed $40. Charging high shipping to offset low product prices is considered deceptive.
Noncompliance could lead to listing removal, violation points, or account suspension.
Why This Update Matters
This update reinforces TikTok Shop's commitment to transparency and customer trust. For sellers, it means that pricing strategies must be not only competitive but also ethical. Clear, consistent pricing can improve conversion rates and protect your shop from penalties or suspension.
Pro Tips from Xtended.GH
Separate Listings for Different Products: Don’t list a sweatshirt and a t-shirt under the same listing, even if they’re part of the same collection.
Price All Variations Fairly: Avoid underpricing one color or size to attract customers - it’s now a violation.
Keep Shipping Transparent: Make sure your shipping fees reflect actual logistics costs and stay under the $40 threshold.
Monitor Your Competitors: Routinely check market pricing to avoid unintentional overcharging.
Enforce MAP Policies: For brands with authorized resellers, monitor and ensure compliance with your Minimum Advertised Price (MAP) policy to protect brand value, ensure price consistency, and fair competition.
How Xtended.GH Can Help
At Xtended.GH, we specialize in e-commerce support services designed to help your brand navigate policies like these with ease:
Product Listing Optimization: We ensure your listings are clear, compliant, and customer-friendly.
MAP Monitoring & Brand Protection: We help monitor pricing across multiple channels to support MAP enforcement, while ensuring MAP compliance on managed listings.
Marketplace Operations Management: From optimized channel assortment strategies to data accuracy, we help you run smooth marketplace operations.
We don’t just manage listings - we help you protect your brand equity.
Get in Touch
Need help aligning your listings with TikTok Shop’s new Fair Pricing Policy? Reach out and let our team guide you.
Final Thoughts
As e-commerce platforms evolve, sellers must stay ahead of policy changes. TikTok Shop’s Fair Pricing Policy isn’t just about avoiding penalties - it’s about building lasting trust with customers. Xtended.GH is here to help your business stay aligned and grow responsibly.