TikTok Unveils $1M Ad Credits & New Tools to Empower US Small Businesses
This May, TikTok is putting small businesses front and center with a powerful commitment: $1 million in ad credits, new resources, and exciting events nationwide. As a hub for innovation and growth, TikTok’s latest Small Business Month initiatives could unlock massive opportunities for entrepreneurs - and Xtended.GH is here to guide you through it all.
What’s New
TikTok has launched several initiatives to empower and spotlight small businesses:
$1M Ad Credit Giveaway: Small businesses in the U.S. can receive advertising credits to boost visibility and reach.
Small Biz Fest Webinars: Starting May 15, weekly expert-led sessions will help business owners maximize TikTok’s tools.
Video Podcast Series: 100 Ways to Grow on TikTok shares actionable success stories and insights.
Roadshows in LA, NYC, and Austin: In-person sessions offering personalized business growth strategies.
In-App Shopping Spotlight (May 27–29): Special TikTok Shop features to boost small business product discovery.
Why This Update Matters
For businesses trying to stand out in the crowded digital space, TikTok offers both visibility and virality. With 7.5M+ small businesses already on the platform and 74% saying TikTok has helped them scale, now is the time to dive in. This initiative isn’t just marketing - it’s a chance to supercharge your sales and brand awareness.
Pro Tips from Xtended.GH
Don’t wait - apply for the ad credits early. A head start can mean more exposure before competition heats up.
Plan content around the in-app campaign dates (May 27–29). Feature bestsellers or bundle deals during this window.
Leverage creators. Influencer testimonials like those from Cocoa Asante or Final Boss Sour show how trust drives sales.
Repurpose Webinar & Podcast learnings. Use them as inspiration to refine your strategy and try new formats like Lives or TikTok Shop demos.
How Xtended.GH Can Help
From launching your TikTok Shop to effective daily shop operations management, Xtended.GH is your strategic backend operations support partner for marketplace success. We help:
Set up and optimize your TikTok Shop storefront
Improve operational efficiency by enabling connector integration for effective inventory and order management
Track results and refine strategies to help accelerate performance
Get in Touch
Ready to take advantage of TikTok’s latest small business tools? Reach out and let’s help build a roadmap to success.
Final Thoughts
Small Business Month is more than a celebration - it's a chance to grow with purpose. With TikTok’s latest rollout and Xtended.GH in your corner, you're well-equipped to transform visibility into lasting value. Let’s get started.