Walmart Tightens Rules on Seller Display Names and Company Information
Walmart Marketplace continues to raise the bar for seller professionalism and transparency. With the February 9, 2026 update, Walmart has introduced clearer and stricter standards for how sellers update their display name and company description in Seller Center.
These changes are tied directly to the Marketplace Seller Code of Conduct and are designed to reduce misleading information, improve trust, and ensure a fair marketplace for everyone. For sellers, this means that even small backend details now carry real compliance risk if handled incorrectly.
What’s New in This Update
Walmart has established new compliance standards for updating your company information in Seller Center. These standards clearly define:
Character limits for display names and company descriptions
Approved language and formatting rules
Prohibited branding, promotional claims, emojis, and symbols
Restrictions on personally identifiable information (PII)
Enforcement tied directly to the Seller Code of Conduct
Any update made through the Company Info page must now fully comply with these rules or risk rejection, policy flags, or enforcement actions.
This update reinforces that company information is no longer “cosmetic”, it is a compliance-controlled field.
Why This Update Matters
Your display name and company description are customer-facing and policy-sensitive. Non-compliance can lead to:
Rejected company info updates
Listing removals linked to misleading information
Account warnings or enforcement actions
Escalation under Walmart’s Seller Performance Standards
Walmart has made it clear that failure to act in good faith, providing misleading information, or attempting to bypass policies may result in account suspension or termination.
Key Compliance Rules Sellers Must Follow
When updating company information, sellers must ensure:
Display Name Requirements
3–30 characters
No emojis, symbols, or special characters
No reference to Walmart or affiliated brands
No competitor marketplace references
No misleading or “official-sounding” language
Company Description Requirements
20–1000 characters
Written in the correct marketplace language
Accurate and factual business description
No promotional claims, URLs, or contact details
No personally identifiable information (email, phone, address)
Changes are limited to once every 90 days and are reviewed by Walmart.
Pro Tips from Xtended.GH
Treat company info like a policy-controlled asset, not marketing copy
Avoid “best,” “official,” or “exclusive” phrasing
Keep descriptions operational and factual
Maintain internal documentation before making edits
Review past display names—Walmart retains history
Strong backend discipline here prevents unnecessary account risk later.
How Xtended.GH Can Help
At Xtended.GH, we support sellers with backend operations and compliance execution, including:
Reviewing display names and company descriptions for policy alignment
Supporting Seller Center updates with compliance-first checks
Monitoring policy updates that affect account health
Helping sellers avoid preventable enforcement actions
We don’t guess. We work strictly within Walmart’s published policies to protect your selling privileges.
Get in Touch
Selling Online? Book an Appointment. Let us handle the backend while you focus on growing your brand.
Final Thoughts
Walmart’s update is a clear signal: compliance now extends deeply into seller identity and presentation. Sellers who treat backend details casually risk enforcement, while those who manage them intentionally stay protected. Getting it right once is far easier than fixing it after a policy violation.