Lyvv Cosmetics’ Amazon Launch: Elevating a Ghanaian Indigenous Beauty Brand to the Global Marketplace
Company Overview
Lyvv Cosmetics is an Indigenous Ghanaian clean beauty brand founded to celebrate melanin-rich skin through plant-powered, environmentally conscious formulations. The brand sources locally grown botanicals and is committed to sustainable production, women’s empowerment, and elevating African-made beauty on the global stage.
In 2025, Lyvv Cosmetics partnered with XtendedGH to launch its first-ever product listings on Amazon — marking a defining milestone for both the brand and Ghana’s emerging beauty export ecosystem.
The Opportunities
Upon onboarding Lyvv Cosmetics, our team identified strategic opportunities to guide a successful Amazon marketplace debut:
Enhancing Product Discoverability
Strengthening SEO-focused listing content, keyword targeting, and category optimization to ensure visibility in a competitive beauty segment.
Streamlining First-Time Marketplace Setup
Building the operational infrastructure required for brands new to Amazon - from account creation to compliance, inventory setup, and FBA preparedness.
Establishing a Strong Visual & Brand Identity
Guiding the brand’s creative team in developing best-in-class PDP imagery, A+ content, and Brand Story that consistently communicate the brand’s clean beauty philosophy, celebrate its African heritage, and position the brand as a premium beauty experience.
Building for Scalability
Structuring variations, catalog taxonomy, and phased SKU onboarding to support future expansion into Canada, and Mexico.
XtendedGH implemented a structured, launch-focused merchandising strategy centered on four key pillars:
Solutions Implemented
1. PDP Content Optimization
Our team crafted clear, keyword-rich titles, bullets, and descriptions focusing on:
Clean beauty claims
Ghanaian botanical ingredients
Compliant skin health benefits
Melanin-inclusive formulations
We aligned visuals with Amazon conversion standards and prepared the framework for A+ assets that will further enhance storytelling and conversion.
2. Catalog Structure & Merchandising
We standardized SKU naming, variation structures, and product data to ensure a scalable backend.
This enabled Lyvv to launch with:
Strong foundational catalog organization
Conversion-friendly variations
Clear merchandising hierarchy
3. Operational Setup & Order Fulfilment
We supported the brand with seller-fulfillment to accelerate availability at launch and maintain high in-stock rates
4. Brand Identity Development for Amazon
We established the groundwork for Lyvv’s long-term Amazon identity:
A+ Content framework
Brand Story structure
Early draft for Amazon Brand Store
Visual guidelines for imagery updates
This will strengthen customer trust, brand recall, and premium perception
Early Results
Though still in the early launch phase, Lyvv Cosmetics has achieved the following milestones:
✔ Successful Entry Into North America’s Largest Marketplace
Lyvv Cosmetics is now officially live and discoverable on Amazon.com, with growing visibility across the U.S. and Canada.
✔ Fully Compliant Product Listings
All initial SKUs — including the lip serum line, bi-phase cleanser, face mask, and serum — were approved and launched without suppression.
✔ Strong Foundation for SEO & Conversion
Optimized PDPs and structured variations have positioned the brand for early organic indexing and future ad scaling.
✔ Brand Recognized as Amazon-Ready
With professional catalog presentation and operational setup, Lyvv is now fully prepared for:
FBA operations
Ad campaign rollout
Brand Registry expansion
Marketplace growth initiatives
Conclusion
Lyvv Cosmetics’ Amazon launch marks a significant milestone for Indigenous Ghanaian beauty brands entering global e-commerce. By strategically guiding the brand through marketplace setup, catalog optimization, and brand positioning, XtendedGH laid the foundation for scalable growth, increased visibility, and long-term marketplace success.
This partnership signifies more than a launch — it is a testament to the rising global demand for authentic African beauty brands and the opportunity for Ghanaian businesses to thrive on international platforms.