Partnering for Peak Performance: Our 2023/2024 E‑Commerce Wins with Storybox Management
Company Overview
Storybox Management is a full‑service e‑commerce agency specializing in end‑to‑end marketplace operations. From brand strategy to daily tactical execution, their team partners with emerging and established consumer goods brands to unlock growth across sales channels, optimize product visibility, and drive sustainable growth. Our collaboration with Storybox Management began in 2022 and continues to date, reflecting a sustained and trusted partnership.
Opportunities & Challenges
Across a diverse portfolio of brands, Storybox Management identified key growth areas to unlock each brand's full eCommerce potential:
Channel Expansion:
Several brands were poised to launch or scale on platforms such as Amazon and Walmart, creating exciting opportunities to tap into new audiences and expand revenue potential.
Listing Enhancement:
Product listings had room to improve in terms of content optimization, imagery, and A+ content, offering a clear path to increase visibility, engagement, and conversions.
Inventory & Fulfillment Efficiency:
By fine-tuning inventory systems, resolving stranded units, and smoothing shipment workflows, brands could improve in-stock rates, improve SKU productivity, reduce fulfilment costs, while boosting and sustaining sales velocity.
Promotional Strategy:
Leveraging tools like Coupons, Subscribe & Save, Vine, and Amazon Posts presented opportunities to elevate customer acquisition and brand visibility.
Compliance & Account Health:
Minor packaging inconsistencies and policy oversights posed account deactivation risks, creating an opportunity for proactive refinement to safeguard listings and maintain Buy Box eligibility.
Services Offered
Working as an embedded extension of the Storybox team, our tactical operations included:
01. Catalog & Content Optimization
02. Inventory & Fulfillment Management
03. Promotions Strategy & Execution
04. Performance Monitoring & Analytics
Objectives & Process
Our overarching goal was to establish each brand’s marketplace presence, optimize listings for maximum conversion, and drive accelerated, sustained sales growth. We followed a four‑phase approach:
01. Audit & Strategy
Comprehensive review of existing listings, inventory workflows, and promotional history.
02. Implementation
Tactical catalog updates, accurate inventory uploads, timely inventory replenishment, and well -executed promotions, and new item launches.
03. Monitoring & Troubleshooting
Daily account health checks, variant‑display fixes, Buy Box optimization, and compliance resolutions.
04. Optimization
Iterative content enhancements (A+ pages, imagery), pricing adjustments, and targeted promotional refinements.
Solutions
Below, our work is organized by core e‑commerce service categories:
1. Catalog Management
We supported the launch and optimization of new product lines across Amazon and Walmart.
We updated listing titles, bullet points, images, and A+ Content to align with platform best practices and maximize product visibility or organic ranking. Our team conducted daily listing health checks, proactively identifying and resolving errors or compliance issues before they could impact sales.
2. Inventory Management
We created effective inventory models that accurately predicted demand for timely FBA and WFS inventory replenishment. We efficiently resolved stranded and unfulfillable inventory to minimize lost sales opportunities. Our team managed the replenishment workflow, reconciling inventory and swiftly addressing inbound shipment discrepancies to mitigate inventory losses and improve operating cost. We secured reimbursements for warehouse-damaged units to help strengthen profit margins.
3. Account Health Monitoring
Our team closely monitored compliance metrics, packaging dimensions, and weight accuracy to reduce the risk of listing suppressions. We resolved Buy Box eligibility challenges, optimized virtual bundle performance, and corrected variation structure inconsistencies to improve cross-sell and increase average order volume (AOV).
4. Promotions Strategy & Execution
We executed Subscribe & Save campaigns, launched coupons, and implemented limited-time deals to increase conversion, drive incremental sales, and accelerate sell-through rates. We rolled out Amazon Vine review programs and Amazon Posts to build social proof and drive stronger customer engagement.
Results
Through our operational partnership with Storybox Management, Xtended.Gh delivered tailored support that drove strong performance improvements for the agency’s clients:
Platform Expansion Success
Seamless expansion to Walmart. Resolution of variant display errors, inventory sync issues, and optimization of listings with Rich Media, which resulted in improved listings visibility and conversion.
Rapid Sales Acceleration
Supported one client’s growth from launch to over 750% sales increase in a few short months through strategic listing optimization, Amazon Vine reviews, Amazon Posts, and high-converting promotional campaigns.
Inventory Optimization Impact
Helped deliver a 75% uplift in sales for another client by fixing stranded inventory issues, launching new SKUs, fine-tuning pricing strategies, and deploying effective coupon-based promotions.
Subscription & Deal Strategy Payoff
Assisted in a 48% increase in total sales and significantly boosted Subscribe & Save adoption for a client by enhancing PDPs and executing well-timed deals and promotions.
Strong Launch ROI
Contributed to a 200%+ sales increase in under 60 days for a new client launch through daily listing health checks, Subscribe & Save coupon setup, and Buy Box optimization.
Conclusion
This success story is a testament to Xtended.Gh’s unparalleled ability to serve as the operational backbone for full-service marketplace agencies, leveraging our expertise in backend or platform operations management to support growth and value creation for agencies and their clients. Partnering with us created a competitive advantage for Storybox by offering the agency exceptional operational expertise without a corresponding high price tag. Our agency equally benefited and continues to benefit from the opportunity to continually enhance our expertise due to the multi-category and multi-faceted nature of the agency’s client portfolio and the varied solutions we get to explore.