Naturaverde's Journey to Amazon Success: Transforming Catalog Challenges into Strategic Growth

Company Overview

Naturaverde Pro is a brand that offers professional-grade hair removal wax products with innovative formulations that promote skin care. In 2024, Naturaverde Pro partnered with us to elevate its Amazon presence, improve brand awareness among consumers, and protect brand equity.

The Opportunities

We identified the following key opportunities to leverage our expertise to help Naturaverde Pro meet its objectives for the Amazon marketplace:

• Enhancing Product Discoverability:

  Optimizing content to improve organic search rankings and increase customer engagement.

• Expanding Product Assortment:

  Strategically adding more products from their portfolio to maximize visibility and reach. Offering multi-pack bundles on products that did not meet profitability goals as single-pack offers.

• Streamlining Fulfillment & Inventory Management:

  Strategically identifying products for FBA vs. FBM, efficiently onboarding SKUs to FBA, and managing consignment inventory levels to improve in-stock rates and shopper experience.

• Strengthening Brand Storytelling:

  Showcasing the brand’s unique value proposition to deepen customer connection and drive loyalty.

STRATEGIC 4-STEP PROCESS

To help meet the brand’s objectives, we prioritized 4 main merchandising goals to build a solid foundation for revenue growth acceleration:

01 . Product Detail Page (PDP) Optimization

02. Assortment Expansion & Variation

03. FBA Onboarding & Fulfillment

04. Enhanced Brand Positioning & Pricing Strategy

Solutions

1. PDP Content Optimization:

Our dedicated team revamped the product listings by enhancing titles, feature bullets, and descriptions, with high-ranking search terms, and highly relevant product benefits. This helped to improve organic ranking or discoverability. We enhanced product images with higher quality main images and infographics which helped to drive conversion.

2. Assortment & Merchandising

We collaborated closely with our client to expand their product catalog by strategically adding new SKUs for optimal market positioning. Through in-depth market and category research, we developed a customized multi-pack and bundling strategy that drove sales and enhanced profitability. We then strategically variated similar products to drive cross-selling and enhance the shopper experience.

3. Fulfillment & Inventory Management

Our experts strategically selected a targeted list of SKUs and efficiently onboarded them to FBA, ensuring faster delivery and higher conversion. Our team then closely monitored inventory daily and weekly, replenishing inventory promptly to maintain high in-stock rate and sales momentum, while eliminating any risk of overstock and long-term storage costs.

4. Brand Positioning & Pricing Strategy:

Our creative team worked together with our client to create a Naturaverde branded storefront, creating an avenue to further educate consumers about the brand and its exceptional wax line. We also implemented an automated pricing strategy to improve the Buybox Win Rate and discourage unauthorized reseller activity on Amazon.

5. Account Health & Compliance Monitoring:

Underpinning our 4 brand building and sales-driving initiatives was a dedicated focus on maintaining account health and platform compliance at all times. We monitored account health daily, promptly resolving ASIN suppressions and addressing account verification or other compliance needs.

Results

Our collaborative efforts produced notable improvements:

181% Sales Growth:

Optimized listings and effective product launches resulted in a significant 181% year-over-year sales increase.

105% Increased Conversion Rate

Through detailed listing optimization (titles, bullets, A+ content) and enhanced PDP designs, we made product pages more persuasive and informative, helping turn more visitors into buyers.

BuyBox Win Rate Up from 5% to 69% (within 3 months)

By improving fulfillment reliability (FBA onboarding), price competitiveness, and account health monitoring, we strengthened Naturaverde’s positioning to win the Buy Box more often.

78% BSR Improvement

Hair Removal Wax product line saw a 78% improvement across key ASINs. This was driven by increased organic visibility and purchase rates through catalog expansion, SEO-driven content updates, and improved inventory availability.

Strengthened Brand Presence:

Restoring suppressed ASINs, optimizing PDPs, and adding Enhanced Content boosted customer engagement, which resulted in increased repeat purchase rates and a stronger overall brand presence on Amazon.

Conclusion

Our partnership with Naturaverde Pro demonstrates the power of strategic catalog management in unlocking ecommerce success. By optimizing content, expanding product offerings, and streamlining fulfillment processes, we helped position Naturaverde Pro for sustainable growth in a competitive marketplace. The results speak for themselves - enhanced visibility, stronger customer engagement, and a scalable foundation for future expansion.