Amazon Update: Mandatory Enrollment for FBA Liquidations & Donations – What Sellers Need to Know

Amazon has announced major changes to its FBA Liquidations and Donations programs for sellers in the US and Canada. Starting September 30, 2025, these updates will directly impact how unsold and unfulfillable inventory is managed.

At Xtended.GH, we know sellers want clear answers: What’s changing? How does it affect my business? What should I do next? This post breaks it all down.

What’s New

1. FBA Liquidations Program → Now the default option for unsold inventory. If you haven’t configured your settings, you’ll be automatically enrolled. Sellers can still opt out at any time.

2. FBA Donations Program → Becomes mandatory. If you had opted out previously, you’ll be automatically re-enrolled.

3. No fee changes → Costs remain the same for both programs.

• More details on Value-recovery services

• Adjust your FBA settings

Why This Update Matters

1. Less Control Over Opt-Outs → You can no longer exclude your products from donations.

2. Impact on Inventory Strategy → With liquidations as the default, unsold items will now be automatically routed for recovery unless you actively adjust settings.

3. Sustainability Push → Amazon is emphasizing waste reduction, pushing sellers to align with eco-friendly policies.

Pro Tips from Xtended.GH

1. Review your automated fulfillable and unfulfillable settings before September 30 to avoid surprises.

2. Factor liquidation recovery rates into your profitability calculations.

3. Monitor your account health to ensure compliance with these changes.

4. Consider how mandatory donations could impact tax and reporting in your region.

How Xtended.GH Can Help

At Xtended.GH, we specialize in supporting eCommerce businesses across platforms like Amazon, Walmart, TikTok, and eBay. Here’s how we can help with these new FBA changes:

• Amazon Inventory Management → We’ll help you optimize FBA settings, track inventory flow, and minimize unnecessary liquidation.

• Account Health & Compliance → Ensuring your account settings remain compliant with Amazon’s new mandatory enrollment.

• Profitability Analysis → Factoring liquidation recovery and donations into your TACoS and cost strategies.

Get in Touch

Need help adjusting your FBA strategy ahead of the September 30 deadline? Email us at sales@xtendedgh.com

Final Thoughts

Amazon’s new FBA update reduces flexibility for sellers, but with the right preparation, it doesn’t have to reduce profitability. By staying proactive and aligning your inventory strategy, you can turn these policy shifts into opportunities. Xtended.GH is here to help you stay ahead.