Amazon Update: Protect Account Health by Preventing Trademark Violations

Amazon has strengthened its focus on trademark compliance and account health. Effective August 21, 2025, sellers must follow clearer rules when listing products that are compatible with trademarked or branded items.

At Xtended.GH, we know trademark violations are a top concern for sellers because they directly affect account health and can even lead to account deactivation. This post explains the new rules, why they matter, and how to stay compliant.

What’s New

Amazon now requires sellers to use a specific format when listing products compatible with trademarked brands:

• For branded products:
  [Your Brand Name] + [Product Name] + "for"/"compatible with"/"fits"/"intended for" + [Trademarked Word/Brand]
  Example: TonTon Sleeve intended for Kindle Fire

• For generic products:
  "Generic" + [Product Name] + "for"/"compatible with"/"fits"/"intended for" + [Trademarked Word/Brand]
  Example: Generic Replacement filter for AmazonBasics Waterfilter A3

On the product detail page, sellers may use the trademarked brand name to indicate compatibility (e.g., "works with Kindle").

• Edit listing and product information

• Intellectual Property policy for sellers – Trademarks

• Account health rating

Why This Update Matters

• Avoid Listing Removal → Non-compliant listings risk being flagged and removed.

• Protect Account Health → Violations affect your Account Health Rating (AHR), and unresolved issues can lead to suspension.

• Prevent Lost Sales → Listings taken down due to violations reduce visibility and profitability.

Pro Tips from Xtended.GH

1. Always use the correct compatibility format in titles.

2. Use trademarked brand names only in detail pages (not in misleading ways).

3. Regularly review Account Health for notices and resolve issues promptly.

4. If you receive a violation, correct and resubmit - reinstatement usually occurs within 8 hours.

How Xtended.GH Can Help

At Xtended.GH, we work with sellers to maintain compliance and keep accounts healthy. Specifically, we support you by:

• Amazon Catalog Management → Structuring product titles and detail pages correctly for compliance.

• Account Health & Compliance → Monitoring account health, resolving violations quickly, and preventing repeat issues.

• Listing Optimization → Ensuring listings are not just compliant, but also clear and conversion-ready.

Get in Touch

Need help managing your listings and keeping your account safe? Email us at sales@xtendedgh.com

Final Thoughts

Trademark compliance is more than a technical detail - it’s central to protecting your Amazon business. By following these updated guidelines and keeping your listings accurate, you can avoid violations and keep your account strong. Xtended.GH is here to help sellers stay compliant while growing their business.