Boost Reviews for Heavy & Bulky Products with Amazon Vine
Getting quality reviews for large, heavy, or bulky products has always been a challenge for sellers. Amazon’s latest update makes this easier - brands enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their heavy and bulky Fulfillment by Amazon (FBA) items.
What’s New
As of August 12, 2025, sellers with heavy and bulky items in FBA can enroll these products in Amazon Vine. The program lets you offer free units to a select group of trusted reviewers, known as Vine Voices, who provide honest and detailed feedback that appears on your product detail page.
Why This Update Matters
Boost for cold-start ASINs – Products with no reviews can gain immediate credibility.
Improved conversion – Reviews help customers feel confident about purchasing big-ticket, large items.
Trusted feedback – Vine Voices are vetted reviewers, ensuring authenticity and detail.
Social proof at scale – Early feedback can help shape product positioning and marketing.
Pro Tips from Xtended.GH
Select the right ASINs – Focus on heavy or bulky products where reviews are most likely to drive conversions.
Optimize product listings first – High-quality images, detailed specs, and accurate descriptions make reviews more impactful.
Track review sentiment – Use feedback to improve product quality or marketing copy.
Plan inventory – Vine requires free units; make sure stock levels support this without affecting regular sales.
How Xtended.GH Can Help
At Xtended.GH, we help businesses optimize product listings, develop effective marketplace strategies, and manage their eCommerce growth. For sellers introducing large or heavy products to the market, we can assist with:
Listing optimization to maximize review impact.
Strategic selection of ASINs for Vine enrollment.
Performance tracking to measure the program’s ROI.
Get in Touch
Want to unlock the potential of your heavy and bulky product sales? Our team can guide you through strategic marketplace moves that build trust and increase conversions. Email us at sales@xtendedgh.com and let’s explore how we can help you make the most of Amazon’s latest tools.
Final Thoughts
Amazon Vine’s expansion to heavy and bulky products is a valuable opportunity to strengthen customer trust and drive sales. The sooner you start, the faster you can gather social proof and position your product for long-term success.