Amazon’s Account Health Assurance: Protect Your Business from Unexpected Deactivation
Account deactivation is one of the biggest concerns for Amazon sellers. Losing selling privileges can halt your business overnight. To address this, Amazon has introduced the Account Health Assurance program, designed to keep eligible sellers online while resolving policy issues with the help of dedicated specialists.
What’s New
The Account Health Assurance (AHA) program automatically enrolls eligible sellers who maintain a strong Account Health Rating (AHR).
Key eligibility criteria:
Professional selling account.
Maintain an AHR of 250 or higher for at least 6 months, with no more than 10 days below this threshold.
Have a valid emergency contact number on file.
How it works:
If an issue arises that would normally result in deactivation, an Amazon account health specialist will contact you.
You’ll have 72 hours to respond and begin working with the specialist to resolve the issue.
As long as you cooperate and meet requirements, your account won’t be deactivated.
⚠️ Important: Serious violations (fraud, deception, illegal activity) are not protected under this program.
Why This Update Matters
For sellers, this update provides:
Peace of mind: A safety net against sudden disruptions.
Support: Direct guidance from Amazon specialists.
Business continuity: The ability to keep selling while fixing issues.
This is especially critical for sellers who depend on Amazon as a primary sales channel.
Pro Tips from Xtended.GH
Monitor AHR consistently: Keep track of your Account Health Rating to ensure you stay above the 250 threshold.
Act early: Don’t wait for violations to escalate—address them as soon as you’re notified.
Maintain accurate records: Ensure compliance with Amazon policies, from listings to customer communication.
Update your emergency contact: A missed call could mean missed protection.
How Xtended.GH Can Help
At Xtended.GH, we help sellers maintain account compliance, listing accuracy, and direct customer communication to minimize policy violations. By staying proactive with account health, we position your business to benefit from Amazon’s new safeguards like Account Health Assurance.
Get in Touch
Want to strengthen your account health strategy and reduce risks of suspension? Our team is here to guide you through compliance best practices. Reach us at sales@xtendedgh.com to learn how we can support your business.
Final Thoughts
Amazon’s Account Health Assurance program offers sellers more control and security by reducing the risk of sudden deactivation. Staying proactive with your account health and leveraging expert support can keep your business resilient.