Get Ready for Prime Big Deal Days: Maximize Sales with Amazon’s Latest Deals Update
Amazon has announced that sellers can now set up deals and promotions ahead of Prime Big Deal Days. This event is one of Amazon’s biggest sales opportunities outside of Prime Day, and with the right preparation, it can significantly boost your revenue and brand visibility.
What’s New
Sellers can now create Best Deals and Lightning Deals specifically for Prime Big Deal Days. Key deadlines and requirements include:
Best Deals:
Minimum 15% discount off ASIN reference price.
Cost: $1,000 per deal.
30%+ discounts qualify for extra merchandising.
Lightning Deals:
Minimum 20% discount off ASIN reference price.
Cost: $500 per deal.
Important Deadlines for Inventory
FBA minimal shipment splits: September 10, 2025
FBA optimized shipment splits: September 19, 2025
Why This Update Matters
Prime Big Deal Days are heavily marketed by Amazon, attracting millions of Prime members actively looking for discounts. With dedicated visibility through badges, homepage features, and merchandising, participating sellers gain a competitive advantage. Missing deadlines could mean losing out on this peak sales period.
Pro Tips from Xtended.GH
Start Early: Submit your deals well before the September 12 deadline to avoid last-minute system issues.
Prioritize High-Margin ASINs: Choose products where you can comfortably offer 15–30% discounts.
Optimize Inventory: Ensure shipments are in Amazon’s fulfillment centers before cutoffs to guarantee Prime eligibility.
Leverage Ads: Complement deals with Sponsored Ads to maximize visibility during the event.
How Xtended.GH Can Help
At Xtended.GH, we specialize in Amazon catalog management, inventory planning, and marketing support. Our team helps sellers stay ahead of marketplace updates, ensuring your listings, inventory, and ads are optimized for high-traffic events like Prime Big Deal Days.
Get in Touch
If you’re preparing for Prime Big Deal Days and need support with catalog updates, inventory readiness, or campaign optimization, our team at Xtended.GH is here to help. Contact us today at sales@xtendedgh.com to get started.
Final Thoughts
Prime Big Deal Days are a golden opportunity to boost sales and visibility on Amazon. By preparing early and meeting all deadlines, sellers can maximize their success during this high-traffic event.