Amazon’s New Star-Only Seller Ratings Are Live: How to Make Them Work for You
Amazon’s star-only seller ratings feature is now live as of August 4, 2025, giving customers a faster way to leave feedback on sellers. Written comments are now optional, which Amazon says will encourage more ratings from satisfied buyers - potentially improving your seller score and credibility.
What’s New
Star-only ratings: Customers can simply click a star rating, with written feedback optional.
Low-rating reasons required: Any rating below four stars must include a reason.
Automatic removal of irrelevant ratings: Ratings caused by product issues (not seller performance) are filtered out.
Abusive feedback filters: Amazon auto-detects and removes abusive content, with sellers able to request review if needed.
Why This Update Matters
Amazon’s testing showed this change brings in:
Higher feedback volumes from customers who previously didn’t leave comments.
More positive ratings, as happy customers can now rate without effort.
Protection from unfair feedback, reducing seller disputes.
Since your seller rating influences Buy Box eligibility, customer trust, and conversions, this is a chance to strengthen your store’s competitive edge.
Pro Tips from Xtended.GH
Track the trend: Monitor your rating average to see how this change affects your store.
Act on low-rating reasons: These reasons give you actionable insight for improvement.
Report when needed: Don’t ignore abusive or irrelevant ratings - report them immediately.
Engage customers: Proactively follow up with customers to ensure satisfaction and encourage ratings.
How Xtended.GH Can Help
At Xtended.GH, we support sellers in adapting to marketplace changes with:
Performance Monitoring & Analysis — keeping you informed on rating trends and performance shifts.
Customer Communication Management — handling direct outreach to resolve concerns and encourage positive ratings.
Operational & Compliance Consulting — improving processes and ensuring you meet marketplace policies.
We combine data insights with proactive customer engagement to help you maximize positive feedback and protect your reputation.
Get in Touch
The new feedback system is already in play - and the sellers who respond quickly will benefit most. Let’s make sure you’re one of them. Email us at sales@xtendedgh.com and our team will help you track, manage, and boost your ratings while keeping you compliant with Amazon’s policies.
Final Thoughts
This change can be a game-changer for sellers who actively manage their customer relationships and stay on top of their performance metrics. With Xtended.GH’s support, you can turn more ratings into more sales.