Unlock Year-Round Prime Exclusive Deals on Amazon – Sell Smarter, Sell More
Amazon sellers, great news - Prime Exclusive Deals are no longer limited to seasonal events like Prime Day. You can now run them any time of the year, allowing you to engage Prime members with targeted discounts exactly when it benefits your business most.
What’s New
Previously, Prime Exclusive Deals were tied to specific promotional events. Now, you can create these offers year-round. Prime Exclusive Deals:
Are available only to Prime members.
Receive prominent placements on the Amazon Deals page and homepage.
Feature “Prime Deal” badges in search results and marketing messages.
Allow you to set promotional prices for Prime members while keeping regular prices for others.
To check eligibility, visit your Deals Recommendations Dashboard and look for “Prime Members” under the Eligible Audiences column.
Why This Update Matters
This change gives sellers more control over promotional timing. Instead of waiting for Amazon-led events, you can align deals with your own inventory goals, seasonality, or competitive strategy. Considering that Prime members shop more frequently and are more loyal than other customers, these deals can significantly increase visibility and conversion rates.
Pro Tips from Xtended.GH
Plan Around Stock Levels - Use Prime Exclusive Deals strategically to move excess inventory.
Leverage Seasonality - Run deals during your category’s peak periods, even if they’re not official Amazon events.
Maximize Visibility - Pair your deal with optimized product listings for higher click-through rates.
Test & Measure - Monitor performance metrics to refine your future deal strategies.
How Xtended.GH Can Help
At Xtended.GH, we help e-commerce sellers optimize marketplace strategies and performance. For sellers looking to leverage Amazon’s Prime Exclusive Deals, we can support you with:
Product listing optimization for better visibility.
Promotional planning aligned with sales goals.
Data-driven performance tracking to evaluate deal impact.
Get in Touch
Navigating Amazon’s promotional tools can be tricky, especially when aligning them with your sales goals and ensuring your listings are fully optimized for Prime members. That’s where Xtended.GH comes in. Whether you’re exploring Prime Exclusive Deals for the first time or refining your current promotional strategy, our team can provide the guidance, tools, and insights you need to succeed.
Reach out to us at sales@xtendedgh.com, and let’s work together to turn your marketplace opportunities into measurable growth.
Final Thoughts
Amazon’s year-round Prime Exclusive Deals offer sellers more flexibility and visibility than ever before. By strategically timing your promotions and optimizing your listings, you can convert Prime members into loyal customers all year long.