Packaging & Seller Code of Conduct Compliance on Walmart

Walmart has issued an important reminder reinforcing compliance with its Marketplace Packaging Policy and Seller Code of Conduct. While these policies are not new, they’ve been updated with clearer guidance—and failure to comply can result in listing removal, account suspension, or termination.

For sellers, this is a timely opportunity to review internal processes, listing practices, and customer communication standards to ensure full compliance and long-term account health.

What’s New

Walmart has clarified expectations across key areas of seller conduct, with emphasis on:

• Prohibited packaging materials and messaging

• Accurate and transparent product information

• Strict rules around customer data use

• Limits on seller communication and promotions

• Clear performance standards tied to account health

These updates aim to protect customers, promote fair competition, and maintain a trustworthy Marketplace environment.

Why This Update Matters

For Marketplace sellers, policy compliance is not optional—it directly impacts your ability to sell.

This update matters because it:

1. Reduces account risk by clearly defining prohibited behaviors

2. Protects listings from removal due to inaccurate content or packaging violations

3. Safeguards account health by reinforcing seller performance standards

4. Prevents enforcement actions tied to customer data misuse or off-platform diversion

5. Creates a level playing field by discouraging unfair competitive practices

Small operational oversights—like inaccurate listings or improper inserts—can now carry larger consequences.

Key Compliance Areas Sellers Should Review

• Packaging & inserts: No promotional materials, redirects, URLs, or third-party marketing

• Customer data usage: No unsolicited outreach or misuse of customer information

• Listing accuracy: No misleading titles, images, descriptions, or substitutions

• Pricing & shipping fairness: No price increases after orders or unfair shipping costs

• Seller identity: Display names must be compliant, clear, and authorized

Pro Tips from Xtended.GH

• Audit listings regularly to ensure descriptions, pricing, and images are accurate and current

• Review packaging inserts to remove any promotional materials or external links

• Keep customer communication strictly within Seller Center and policy guidelines

• Monitor performance metrics proactively, not only when alerts appear

• Document internal processes to ensure consistent compliance across teams

• Compliance is not a one-time task—it’s an ongoing operational discipline.

How Xtended.GH Can Help

Xtended.GH supports sellers with backend operations management designed to reduce compliance risk and operational strain, including:

• Listing accuracy reviews and content alignment

• Backend operational checks tied to Marketplace policies

• Performance metric monitoring and reporting support

• Process setup to support compliant seller workflows

We focus on operational readiness, helping sellers stay compliant before issues arise.

Get in Touch

Selling on Walmart and want peace of mind on compliance? Book an appointment and let us handle the backend while you focus on growing your brand.

Final Thoughts

Walmart’s updated guidance reinforces a simple truth: strong backend operations protect seller accounts. Sellers who proactively review policies, listings, and internal workflows are better positioned to scale sustainably—without disruption.