Walmart Marketplace Update: Changes to Product ID Policy
Walmart Marketplace has updated its Product ID policy to strengthen listing accuracy and improve the shopping experience for buyers. This update affects how incoming Product IDs are validated, and it is important for sellers to review their catalogs to stay compliant.
Read the full policy here: Walmart Product ID Policy
What’s New
The updated policy outlines:
Validation of incoming Product IDs: Walmart will check that every listing has a valid UPC, EAN, or ISBN.
Consequences of invalid IDs: Listings with invalid Product IDs will be removed.
Account impact: Repeated violations may result in suspension of listing creation or selling privileges.
Why This Update Matters
Product identifiers are essential for:
Accurate product matching in search results.
Maintaining consistent inventory and fulfillment processes.
Ensuring customers receive the correct products.
Sellers who fail to comply risk lost visibility, suppressed listings, and account restrictions, which can directly affect sales and reputation on Walmart Marketplace.
Pro Tips from Xtended.GH
Audit your catalog regularly: Ensure all products have valid and active UPCs, EANs, or ISBNs.
Check for duplicates: Avoid using the same Product ID for multiple products unless appropriate.
Monitor policy updates: Walmart may adjust rules periodically, so stay informed.
Document your IDs: Maintain a central record of all your Product IDs to simplify compliance checks.
How Xtended.GH Can Help
At Xtended.GH, we specialize in backend operations support for online sellers. We help businesses maintain listing accuracy and ensure operational compliance with marketplace policies.
Our support includes:
Product catalog audits: Verify that all Product IDs are valid and aligned with Walmart requirements.
Backend data organization: Keep your listings structured and compliant to avoid removals or account issues.
Ongoing compliance monitoring: Flag potential errors in Product IDs before they affect your account.
Get in Touch
Ensuring your Walmart catalog meets the updated Product ID standards is critical to maintaining visibility and sales.
At Xtended.GH, we provide dedicated backend operations support to help sellers:
Audit and validate product IDs in their catalog.
Correct listings with invalid or missing identifiers.
Implement processes to stay compliant with ongoing Walmart updates.
Contact us today: sales@xtendedgh.com. Our team will guide you step-by-step to ensure your listings remain fully compliant and optimized for success.
Final Thoughts
Walmart’s updated Product ID policy reinforces the importance of accurate, standardized listings. Sellers who proactively validate and manage their Product IDs can maintain listing visibility, protect their account standing, and provide a seamless experience for buyers.
With Xtended.GH, you can focus on growing your business while we manage the backend details to ensure compliance and efficiency.