New Seller Performance Metric — Negative Feedback Rate
Walmart Marketplace has announced a new addition to its Seller Performance Standards - the Negative Feedback Rate metric. This change underscores Walmart’s commitment to maintaining a high-quality shopping experience while encouraging sellers to deliver consistently excellent service.
Starting early 2026, all sellers will be required to maintain a Negative Feedback Rate of 2% or lower.
Learn more about Walmart’s Seller Performance Standards here: Walmart Seller Performance Standards Help Page
What’s New
The Negative Feedback Rate measures the percentage of your Walmart Marketplace orders that have received one- or two-star ratings within the last 60 days.
This metric will now appear as part of your Seller Performance dashboard, allowing sellers to:
Monitor the rate of negative buyer feedback in real time.
Identify recurring issues that affect customer satisfaction.
Take timely corrective action to maintain compliance before performance reviews.
To stay in good standing, your Negative Feedback Rate must remain at or below 2% once enforcement begins in early 2026.
Why This Update Matters
This update signals Walmart’s growing emphasis on customer trust and experience. A high Negative Feedback Rate can lead to:
Reduced visibility in search and Buy Box placements.
Account warnings or potential performance restrictions.
Loss of customer confidence - which can hurt long-term sales growth.
By monitoring and responding to customer feedback proactively, sellers can ensure compliance while strengthening their brand reputation on Walmart Marketplace.
Pro Tips from Xtended.GH
Track your performance weekly: Don’t wait for monthly summaries. Use Walmart’s dashboard insights to catch trends early.
Investigate every low rating: Identify whether issues stem from product descriptions, shipping times, or fulfillment errors.
Automate feedback monitoring: Use internal tools or processes to flag negative ratings for quick response.
Enhance listing clarity: Ensure product titles, attributes, and images accurately reflect what buyers will receive.
How Xtended.GH Can Help
At Xtended.GH, we specialize in backend operations support for eCommerce sellers - ensuring your business runs smoothly behind the scenes.
Here’s how we can help you stay ready for Walmart’s new Seller Performance standards:
Performance data tracking: We help organize and monitor backend performance reports to ensure compliance.
Listing accuracy and optimization: Our team ensures your product data is clean, consistent, and aligned with Walmart’s standards - reducing potential sources of negative feedback.
Order and feedback monitoring support: We assist sellers with backend order tracking and flagging potential issues that could impact feedback.
Our goal is simple - to help you maintain operational excellence while staying focused on growth.
Get in Touch
Staying compliant with Walmart’s new Negative Feedback Rate metric doesn’t have to be stressful. At Xtended.GH, we provide tailored backend operations support to help sellers monitor performance, maintain listing accuracy, and stay on top of marketplace requirements.
Whether you need help tracking feedback trends, optimizing product data, or flagging potential fulfillment issues before they affect your ratings, our team is here to ensure your Walmart store is fully prepared for this upcoming standard.
Reach out to us today: sales@xtendedgh.com. We’ll guide you on practical steps to maintain excellent performance, protect your marketplace standing, and focus on growing your sales with confidence.
Final Thoughts
Walmart’s new Negative Feedback Rate metric is a step toward a more transparent and customer-centric marketplace. Sellers who act early to monitor performance and maintain quality will be well-positioned for success when the standard takes effect in 2026.
At Xtended.GH, we’re here to support your backend operations - ensuring your marketplace performance remains strong, consistent, and compliant.