Walmart’s Jewelry Policy Update Made Simple: Stay Compliant & Keep Selling

Walmart Marketplace has tightened its policies for selling jewelry, watches, gemstones, and precious metals. Sellers must now provide clear disclosures on metal type, purity, application method, and weight when listing these products. Additionally, stricter pre-approval requirements apply under Anti-Money Laundering (AML) regulations to ensure compliance with federal laws.

This update directly affects jewelry sellers who list items containing precious metals or gemstones, or those in the covered goods category.

What’s New

Here’s what you need to know:

• Clear product disclosures are mandatory. Sellers must state:

  • Metal type (e.g., gold, silver, platinum)

  • Purity (e.g., 14K, 925)

  • Application method (solid, plated, vermeil, bonded)

  • Weight of the metal

• AML pre-approval is required. Sellers dealing with jewelry, gemstones, or precious metals must be vetted and approved by Walmart’s AML Compliance team before listing.

• Conflict minerals are prohibited. Walmart bans jewelry and watches that contain minerals from conflict zones or those linked to unethical sourcing practices.

• Restricted categories: Loose gemstones, high-value coins, currency, or bullion can only be sold by approved sellers.

• Non-compliance will lead to item unpublishing.

Why This Update Matters

This update aligns Walmart Marketplace with federal Anti-Money Laundering (AML) regulations under the Code of Federal Regulations, Title 31, Part 1027. It protects customers from counterfeit or misrepresented items and ensures sellers are not inadvertently facilitating money laundering or terrorist financing.

If you’re a seller:

• You risk item suppression or account warnings if your jewelry listings don’t meet these new disclosure requirements.

• Failure to obtain AML approval will result in restricted access to the jewelry and precious metals category.

• Proper disclosures build customer trust and reduce return rates for misrepresented products.

Pro Tips from Xtended.GH

• Audit your current jewelry listings to ensure they meet the new disclosure requirements.

• Gather documentation (certificates of authenticity, supplier details) for AML pre-approval.

• Avoid vague product descriptions. Be precise with metal purity (e.g., 18K gold-plated, 925 sterling silver) and weight details.

• Review your supply chain to ensure no sourcing from conflict regions.

How Xtended.GH Can Help

At Xtended.GH, we help sellers stay compliant with Walmart Marketplace requirements by:

• Catalog Audit & Compliance Support - We review your existing jewelry listings for policy adherence.

• Product Data Optimization - We ensure your product titles, descriptions, and attributes include mandatory disclosures.

• Policy Update Alerts & Guidance - We keep you informed about evolving category restrictions and best practices for compliance.

Note: We do not handle AML pre-approval applications directly.

Get in Touch

Selling jewelry on Walmart Marketplace just got more complex, but you don’t have to navigate these changes alone. Our team can help you optimize your listings, stay compliant, and protect your account health.

Contact us today at sales@xtendedgh.com and let’s ensure your jewelry business remains competitive and compliant.

Final Thoughts

Walmart’s stricter jewelry listing requirements are designed to protect buyers, sellers, and the platform from regulatory risks. If you plan to sell jewelry, gemstones, or precious metals, be proactive by disclosing all required details and securing AML pre-approval.

Xtended.GH is here to help you stay compliant and build buyer trust.