Walmart’s New Search Funnel Metrics - What Sellers Need to Know

Walmart Marketplace continues to refine its seller tools - and the latest update to the Search Insights dashboard is a game-changer. As a seller, having clear visibility into how your listings perform in search can dramatically impact your strategy and sales. Walmart is now providing more precise ranking metrics for Impressions, Clicks, and Add-to-Cart events, helping you better understand your position relative to competitors.

What’s New

Previously, performance in the Search Insights dashboard was shown using broad labels like very low or very high. Now, sellers get ranked performance metrics that offer a much more specific view into where your listings stand in terms of:

• Search Impressions

• Click-Through Rate

• Add-to-Cart Frequency

This granular insight lets sellers benchmark more accurately and adjust strategies for better visibility and conversion.

Why This Update Matters

These improved metrics bring you one step closer to data-driven success:

• See how your product visibility stacks up against the competition.

• Identify weak points in your listing funnel (e.g., impressions vs. clicks).

• Optimize listing content and advertising strategies with clarity.

It’s not just more data - it’s better data that helps sharpen your competitive edge.

Pro Tips from Xtended.GH

• Don’t ignore low funnel performance:

  High impressions + clicks, but low add-to-cart rate signals a listing issue.

• Focus on your click drivers:

  Make sure your main image, price, and title are optimized to drive clicks.

• Track trends over time:

  Use these rankings as KPIs to measure campaign and content update impact.

How Xtended.GH Can Help

At Xtended.GH, we offer tailored catalog performance reviews and listing optimizations across major marketplaces like Walmart. With this update:

• We help you interpret and act on Search Funnel Rank metrics.

• We assist in refining your product listings to improve click-through and add-to-cart rates.

• Our team supports ongoing listing health monitoring to ensure continued performance improvements.

Need help making sense of your data or optimizing your funnel? Reach out today!

Get in Touch

Contact us at sales@xtendedgh.com to improve your Walmart performance with actionable insights.

Final Thoughts

Walmart’s update is a strong nudge toward data-led selling. The more you understand your listing’s position in the customer journey, the better decisions you can make. At Xtended.GH, we’re here to help you take full advantage of that.