Easier UPC/GTIN Exemption Process Now Live on Walmart Marketplace
Good news for sellers listing products without Global Trade Item Numbers (GTINs) or UPCs! Walmart has streamlined its exemption request process, making it easier than ever to apply and track your status directly in Seller Center. If you’ve faced hurdles listing custom or unbranded products, this is your moment.
What’s New
Walmart has launched a simplified application process for GTIN/UPC exemptions.
Sellers can now:
Apply directly via Seller Center.
Track exemption status in real-time.
Access exemptions for new and existing items easily.
You can get started here: Apply Now
Why This Update Matters
This change is a big deal for sellers of:
Custom, handmade, or private-label products without UPCs.
Products from manufacturers that don’t issue GTINs.
Bundled items that need unique listing configurations.
It removes friction in listing creation, speeds up catalog setup, and helps you go live faster with fewer rejections.
Pro Tips from Xtended.GH
Verify need before applying: Some categories still require GTINs; check Walmart guidelines before requesting.
Bundle smartly: For kits or combos, GTIN exemptions can help you list creatively without needing new barcodes.
Track your applications: Use the Seller Center dashboard to ensure approval before listing.
How Xtended.GH Can Help
At Xtended.GH, we provide catalog setup support and help businesses navigate Walmart’s evolving requirements. Specifically, we can:
Assist you in preparing GTIN exemption-compliant listings.
Optimize your product titles and attributes post-approval.
Troubleshoot listing errors related to UPC/GTIN requirements.
Get in Touch
Need help getting your Walmart listings up and running without GTINs? Reach us at sales@xtendedgh.com.
Final Thoughts
This update empowers sellers with greater listing flexibility and efficiency. If you’ve been stuck on GTIN barriers, now’s the time to act. Xtended.GH is ready to support your catalog success.