New Walmart Promo Rules – Boost Your Visibility with Strategic Discounts
Walmart Marketplace is tightening the rules, and raising the stakes, on how sellers can offer discounts. If you're planning to run promotions, especially on higher-priced items, now’s the time to refresh your strategy. Walmart has just announced key updates around strikethrough pricing and Reduced Price badges for promotional offers.
What’s New
The latest release introduces these important changes:
Strikethrough pricing is now allowed on items priced at $200 or more, provided you offer at least a 5% discount.
To qualify for a Reduced Price badge, your promotion must:
Run for 14 to 90 days, and
Offer a minimum 10% discount off the comparison price.
If these conditions are met, even without selecting a promotion type, your product will automatically receive a Reduced Price badge.
Why This Update Matters
This update gives sellers two critical advantages:
Increased visibility: Strikethrough pricing and the Reduced Price badge draw attention and improve click-through rates.
Stronger buyer trust: Shoppers are more likely to engage with listings that transparently show savings.
But here’s the catch: you need to follow the rules precisely to benefit.
Pro Tips from Xtended.GH
Use pricing thresholds smartly: If you have products just under $200, consider minor adjustments to qualify for strikethroughs.
Plan promotions strategically: Avoid short-term promos that don’t meet the 14-day minimum for badges.
Sync promos with ad campaigns: Tie your price drops to PPC pushes to maximize visibility and conversion.
How Xtended.GH Can Help
At Xtended.GH, we help you get the most out of Walmart’s promotional tools by offering:
Promotion setup guidance to ensure your deals meet platform rules.
Product listing optimization so your promos convert into actual sales.
Performance tracking to monitor if your price drops are driving results.
We work within the Walmart Marketplace to support catalog and promo optimization, not just listing setup.
Whether you’re launching your first promo or refining a sales strategy, we’re here to help.
Get in Touch
Reach out via sales@xtendedgh.com for support on promotion strategy and listing optimization.
Final Thoughts
These new promo rules are not just policy changes, they’re opportunities. When used smartly, they can make your listings stand out and increase your sales velocity. Let Xtended.GH help you navigate them.