Get Prime Day Ready – The Smart Way

As Prime Day approaches, the opportunities for sellers to maximize visibility and drive high-volume sales are bigger than ever. But standing out in Amazon’s crowded marketplace means more than just slashing prices-it requires smart planning, strategic execution, and full compliance with Amazon’s evolving promotion guidelines.

Xtended.GH is here to help you stay ahead and sell smarter.

Amazon’s New Promo Rules: What You Need to Know

To preserve customer trust and ensure genuine discounts, Amazon has refreshed its promotional standards. Here are the key highlights:

• Lowest Price Rule: Your deal price must be equal to or lower than the lowest price offered in the last 30 days (including past coupons or promos).

• Competitive Price Match: Discounted price must also be equal to or lower than other major retailers outside Amazon.

• Return Rate Restrictions: Products with high return rates may be excluded from promos.

• Eligibility Requirements: Minimum 2.5-star rating and 5 reviews required. No unsafe, offensive, or inappropriate listings allowed.

Note: These rules are strictly enforced during major events like Prime Day, Black Friday, and Cyber Monday.

Pro Tips from Xtended.GH

1. Audit Your Prices: Review your past 30-day pricing history and ensure your deals meet eligibility criteria.

2. Check Ratings & Returns: Ensure your product reviews and return rates won’t disqualify you.

3. Benchmark Competitors: Scan other platforms to make sure your Amazon promo pricing is the most competitive.

4. Plan Early, Submit Early: Avoid last-minute errors. Amazon suppresses late or non-compliant deals.

5. Optimize Listings: Boost conversion with fresh A+ content, videos, and SEO-tuned titles.

How Xtended.GH Can Help

We’re your end-to-end eCommerce partner, offering:

• Promo Strategy & Submission: We craft, validate, and submit your deals—stress-free.

• Listing Optimization: Enhanced content, imagery, and keyword strategy.

• Performance Monitoring: Real-time campaign tracking and adjustments.

• Inventory Coordination: Make sure your stock is aligned with forecasted Prime Day demand.

Get in Touch

Want to make this your biggest Prime Day yet? Contact us today let’s talk strategy.

Final Thoughts

Prime Day isn’t just another sales event; it’s a growth accelerator. But success is reserved for the prepared. With Amazon’s new promo rules in place, brands need clarity, agility, and expert execution.

Let Xtended.GH guide your strategy - from compliance to execution.